On-page SEO is the process of optimizing the content of your website to make it easier for search engines to understand. This includes the body of the text, keywords, headings, meta titles, meta descriptions, images and more. Incorporating on-page SEO into your marketing efforts can help you rank higher in search results. Off-page SEO is everything that doesn't happen on your website.
It's about creating exposure and trust for your business, which can lead to more visitors and sales. Most off-page SEO work focuses on link building. Technical SEO is about helping search engines crawl your website and improve user experience (UX). Local SEO focuses on increasing your online presence in your local community and promoting your products or services to local customers.
App store optimization is similar to on-page SEO but focuses on optimizing an app for the app store. YouTube SEO is a type of niche optimization that can make a big difference in the amount of traffic you receive. On-page SEO is the most common strategy businesses focus on for their sites. It includes keyword optimization and URL structure optimization.
Effective on-page SEO is based on high-quality informational content that solves problems better than other available resources.
