Concealment is an attempt to deceive search engine rankings by creating disguised content. It's an illegal practice and is considered a black hat SEO cover-up technique. There are cases in which search engines have permanently banned the indexing of websites that use this technique. Concealment involves showing one content to users and another content other than to search engines.
Websites that practice black hat SEO will do so that content is ranked according to a variety of terms that are irrelevant to their content. Spam websites usually do this to prevent a search engine robot from discovering the spam content they offer to users. Web administrators risk having their site deindexed and removed from the SERPs in exchange for a temporary increase in rankings. Since the cover-up is a deception for SEO and is against regulation, Google penalizes websites that implement this method. For that reason, dirty tricks will never be good for SEO and can only have a negative effect. Roughly a decade ago, camouflage could have been a viable option.
However, the power of search engine algorithms has increased tenfold in recent years, and they easily detect cover-up. SEO cover-up is a technique in which the website shows different content to search engines than to normal users of the website. White hat SEO helps maintain your best rankings in the SERPs, however, achieving higher rankings following white hat techniques takes time. So why are marketers and SEO specialists turning to concealment as a viable option? To answer this question, we must first go back to the basics and review the basics of white hat SEO. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. Some websites dedicated to black hat SEO do this by making the text the same color as the background of the page.
Sustained use of black hat SEO techniques is likely to harm your search engine presence rather than improve it. In other words, hiding SEO will show different content to Google crawlers and human visitors. Modern search engines can discover almost any shady business, but many web managers continue to use the cover-up despite knowing how SEO works. These website developers don't rebuild their websites in simple HTML, but instead create content-rich web pages that can be accessed by search engine crawlers. If crawlers identify that your website is using fraudulent SEO techniques to rank high, they will de-index your site and prevent it from occupying a spot on Google. White hat SEO is all about creating quality content and a better overall user experience for people who visit your site. At one point, search engines like Google weren't good at recognizing content that had been copied from other websites.
Black Hat SEO is a practice that goes against search engine guidelines and is used to rank a site higher in search results. Instead, marketers should focus on white hat techniques and use ranking trackers like SERPWatch to rank high on search engines.
