On-page SEO is the process of optimizing a website's content, tags, and internal links to improve its visibility in search engine results. It is an important factor in organic ranking, as Google evaluates websites based on their E-A-T (Experience, Authority, and Reliability). To maximize your website's SEO, there are 12 key areas of on-page optimization that you should consider. The title tag is the first element of on-page SEO.
It should introduce the topic of the page and include the target location and keywords. Meta descriptions are the 160-character fragments that summarize the content of each individual web page. They should be used to explain what the page is about and include keywords. Headings are also important for SEO.
Each page should have an H1 tag and H2 tags to describe the main categories of information on the page. Alternative text should be used to label images, treating it as a title tag for a specific piece of multimedia. Keywords are also essential for SEO. Research relevant keywords and include them in your content where they fit.
Mobile devices now account for more than 56% of all Internet use, so make sure your website is optimized for mobile devices. URLs used to play an important role in SEO, but now they are less important. Visual resources are also important for page optimization. Consider the size of image files to avoid loading slowly and include the name of your target location in your keywords.
Site maps list all the pages of your site, allowing search engines to crawl it more intelligently. Page content is the heart of the on-page SEO process. Invest extensive resources to develop and optimize it. If you need help organizing and tracking the page's different SEO elements, HubSpot's On-Page SEO template is an Excel document that allows you to coordinate pages and keywords and track changes in one place. By following these 12 key areas of on-page optimization, you can maximize your website's SEO and improve its visibility in search engine results.
