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  <title>SEOBlogSpot.com</title>
  <subtitle>Search Engine Optimization Demystified</subtitle>
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  <updated>2008-08-14T07:17:31-05:00</updated>
  <entry>
    <title>Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/headsmacking-tip-6-test-paid-search-you-target-seo" />
    <id>http://seoblogspot.com/headsmacking-tip-6-test-paid-search-you-target-seo</id>
    <published>2008-08-25T18:23:00-05:00</published>
    <updated>2008-08-27T00:06:56-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>This may seem like old hat to many SEOs, but it's a tip that never fails to get an &quot;oh yeah!&quot; during client meetings. The concept is simple - in any given search engine optimization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like &quot;SEO&quot; or &quot;Search Engine Optimization,&quot; while in a field like <a href="http://www.buddytv.com">BuddyTV</a>'s it might be &quot;tv shows&quot; or &quot;tv news.&quot;</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>This may seem like old hat to many SEOs, but it's a tip that never fails to get an &quot;oh yeah!&quot; during client meetings. The concept is simple - in any given search engine optimization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like &quot;SEO&quot; or &quot;Search Engine Optimization,&quot; while in a field like <a href="http://www.buddytv.com">BuddyTV</a>'s it might be &quot;tv shows&quot; or &quot;tv news.&quot;</p>
<p>The problem is that while these keyword searches seem like no-brainers, ranking for them can take a remarkable amount of effort on both the content and link building side. To warrant that investment, you need to know, from a business perspective, that financial returns will accompany the rankings. One great way to do this is to use paid search to investigate the likely ROI of visits from those keywords. Buy the keyword traffic for a few weeks or a month and measure visitors via a segmented tracking campaign (check out this post on action tracking to learn more). If the visits that arrive via those searches convert well and produce value, you know that a serious investment is warranted. If, however, they turn out to be tire-kickers and have a low propensity to produce returns, you can re-focus on higher ROI targets.</p>
<p>There's just a few valuable tips to bear in mind when you're pursuing this process:</p>
<ul>
<li>Paid search traffic can behave differently than organic traffic, so don't take the figures at 100% accuracy. Build in some room for error, and you'll create far better expectations. </li>
<li>When crafting your PPC campaign for test purposes, make sure to narrow to exact match so you don't accidentally measure traffic that's coming in for longer tail or modified versions of the search query. It's great to do this and measure response in a PPC campaign, but with SEO, you won't be able to naturally rank for those same variants unless you identify and target them individually. </li>
<li>Make sure to narrow to a geographic area, especially if your keywords contain any potential local intent or local modifiers. Otherwise, you can seriously over/under-estimate. </li>
<li>Keep seasonal variation/flux in mind. Use <a href="http://adlab.msn.com/Keyword-Forecast/">Microsoft's Keyword Forecast</a> or <a href="http://google.com/insights/search/#">Google Insights for Search</a> to help out. Volume fluctuations usually indicate shifting intent as well, so purchasing keywords in a down period can hamper the accuracy of your forecasts. </li>
</ul>
<p>That's it for this week's headsmacker. I've got a very personal post I worked on during my plane flight back from LA this weekend coming soon (hopefully tomorrow), and we're also launching our new blog etiquette guidelines and some explanations this week, so stay tuned!</p>
<p>BTW - If you somehow missed it, go back and check out Danny's brilliant post from last week on <a href="http://www.seomoz.org/blog/examining-the-internets-top-blogs-what-we-can-learn-from-their-success">analyzing the Top 100 Blogs</a>. It flew under the radar a bit, but is worth a thorough examination.</p>
<p>
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  <entry>
    <title>Beware Pay-Per-Performance Agreements: SEM Sues Pop Phenomena &#039;The Secret&#039; for Unpaid Share of Web Revenue</title>
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    <id>http://seoblogspot.com/beware-pay-performance-agreements-sem-sues-pop-phenomena-secret-unpaid-share-web-revenue</id>
    <published>2008-08-25T06:37:00-05:00</published>
    <updated>2008-08-27T00:06:56-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/52556">Sarah Bird, Esquire</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/52556">Sarah Bird, Esquire</a></p>
<p>May It Please the Mozzers,</p>
<div align="justify"> In November 2007 I blogged about <a href="http://www.seomoz.org/blog/the-secret-sem-sued-for-trademark-violations-and-breach-of-fiduciary-duty">a wacky lawsuit involving the movie/book/TV phenomena called &quot;The Secret&quot; </a>and an SEO, Dan Hollings. Several months have gone by and both parties have been busy.
</div>
<p><strong><br />
</strong></p>
<div align="center"><strong>Background Summary</strong>
</div>
<p></p>
<div align="justify"><em> The Secret </em>(and all the international conglomerations and people that have a finger in ownership of <em>The Secret</em>) sued Hollings for trademark infringement and violations of his alleged duty of loyalty. <em>The Secret's </em>Complaint accuses him of profiting off <em>The Secret's</em> trademarks by selling his own merchandise under the brand, cutting unauthorized side-deals with vendors of authentic merchandise, and generally using his SEO knowledge for personal gain. </p>
<p>Hollings denies all the allegations against him in his answer to the complaint. </p>
<p>It is worth noting that Hollings and <em>The Secret </em>had been engaged in a dispute about money before <em>The Secret </em>filed suit. Hollings had informally accused <em>The Secret </em>of withholding compensation that he was owed. It is possible, although unprovable, that <em>The Secret </em>proactively filed a suit against Hollings to pressure him to drop his informal complaints about unpaid compensation. </p>
<p>If that was its intention, it didn't work. Hollings filed a lawsuit against <em>The Secret</em> in May 2007.
</div>
<p></p>
<div align="center"><strong>Hollings' Allegations Against <em>The Secret</em></strong>
</div>
<p></p>
<div align="justify"> Hollings filed a lawsuit against <em>The Secret</em> in May 2007 alleging that he was supposed to be paid 10% of gross revenue from the web-based marketing campaign. The parties did not have a signed contract. However, Hollings claims to have an email written from Rhonda Byrne, one of the key people in <em>The Secret </em>conglomeration, promising to pay him:</p>
<blockquote><p> US$8,000.00 per month to broadcast plus a share of 10% of gross margins of all revenues from <em>The Secret</em> website. The revenues you will receive from this, in fact, will exceed the Nine Network's revenues as they have 10% of Prime Time's net profits, which will come after your share.
</p></blockquote>
<p>  Hollings claims he never received his 10% share of &quot;gross margins of all revenues&quot; (whatever that means), an amount that he believes is over three million dollars. Hollings also alleges that <em>The Secret </em>sent &quot;numerous communications&quot; assuring him that his portion of the gross margin would be forthcoming and instructing&nbsp; him to set up an LLC to receive the large sums of money. 
</div>
<p><strong><br />
</strong></p>
<div align="center"><strong> Concluding Thoughts: Beware Pay-Per-Performance Contracts</strong>
</div>
<p></p>
<div align="justify"> It goes without saying that I don't know who is telling the truth in this matter. However, I do know that both parties are spending a fortune on legal fees. There have been extensive jurisdiction and discovery disputes. Is <em>The Secret</em> trying to outspend Hollings? Did Hollings get greedy? I don't know. But I do know the lawyers are doing quite well. </p>
<p>I've written before about <a href="http://www.seomoz.org/blog/margae-vs-clear-link-the-danger-of-doing-seo-by-commission-and-not-having-good-contract-discipline">the dangers involved in commissions-based or pay-per-performance contracts. </a>There is tremendous potential for gain, but also tremendous risk. If you decide to take the plunge, make certain you have a solid written and signed contract. If the SEM in this case had a signed contract, he might not be in his current unenviable situation. Remember to get it in a signed writing! </p>
<p>There haven't been any rulings in the case yet about whether Hollings owed a duty of loyalty to <em>The Secret </em>by virtue of his relationship with the company. Generally, an SEO/M probably isn't an agent or fiduciary of his or her client. However, it is possible for an SEO/M to become an agent with special duties of loyalty depending on the nature of the relationship and the agreement between the parties. </p>
<p>To avoid unintentionally having a duty of loyalty to a client, <strong>expressly state in your contracts that you are an independent contractor, not the client's fiduciary or agent.</strong> Clarifying your relationship with clients helps them understand that you can work with their competitors and have no legal obligation to further their interests to the exclusion of others. 
</div>
<p>
Best Regards,<br />
Sarah
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5077/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5077/0/0">No</a> </p>
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  <entry>
    <title>Using Your Whole Business to Build Links</title>
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    <id>http://seoblogspot.com/using-your-whole-business-build-links</id>
    <published>2008-08-22T22:44:00-05:00</published>
    <updated>2008-08-24T21:20:42-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/21379">willcritchlow</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/21379">willcritchlow</a></p>
<p>In my opinion anyone working in marketing should be reading <a href="http://sethgodin.typepad.com/">Seth Godin's blog</a>. Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - <a href="http://www.amazon.com/Meatball-Sundae-Your-Marketing-Sync/dp/1591841747">Meatball Sundae</a> - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are &quot;meatballs&quot; and the new marketing (in which he includes SEO) are &quot;sundae toppings&quot;. Trying to add sundae toppings to meatballs results in a mess, and organisations need to be built from the ground up with new marketing built in.</p>
<p>We'll get on in a second to situations where this isn't exactly true, but the basic premise is certainly tempting:</p>
<ul>
<li>Paypal wasn't done by an established payment provider - it was a start-up</li>
<li>ebay's marketing looks nothing like Sotheby's</li>
<li>Amazon apparently gets ~30x the traffic that Walmart's website gets</li>
</ul>
<p>There are a few situations where I would disagree with the conclusion that you always get a mess when you add new marketing to old businesses - particularly in SEO - understanding the basics of SEO (not even linkbait etc. but just keyword research and basic technical on-page SEO) can be enough to form a valuable sales channel for old-school businesses.</p>
<p>There are &quot;meatball&quot; businesses like Tesco (our largest supermarket in the UK) who have broadly understood SEO (although they have a long way to go in some areas, they are miles ahead of the competition) and who are now popping up as competitors across many many verticals.</p>
<p>I therefore think it can be possible to translate old-school success into SEO success with some creativity, and it is still possible to start up in traditional ways in many sectors and at least gather local search traffic through basic SEO techniques. Even when the website is effectively an afterthought to the core business.</p>
<p>However...</p>
<p>It is an analogy that has great use for those of us who have to sell SEO and even more so for those of us who have to explain to over-enthusiastic prospects that SEO is not a magic switch we have under our desks marked &quot;Google rankings&quot;.</p>
<p><strong>Link building</strong></p>
<p>What do you mean by link building? How do you do link building?</p>
<p>We know from <a href="http://www.seomoz.org/blog/what-part-of-the-seo-process-is-hardest-for-you">Rand's question</a> and the enthusiasm for various <a href="http://www.seomoz.org/blog/a-linkbuilding-method-so-effective-i-cant-believe-its-not-blackhat">linkbuilding tips</a> that acquiring links is something many SEOs struggle with.</p>
<p>There are a variety of ways of 'building' links - some to be recommended and some definitely not:</p>
<ul>
<li>Directory links and those that you get automatically just by asking / submitting</li>
<li>Asking for each link and &quot;selling&quot; to the individual webmasters</li>
<li>Link worthy content (and asking for links off the back of this)</li>
<li>Linkbait through social media / viral ideas</li>
<li>Spam</li>
<li>Buying links (through a network)</li>
<li>Buying links individually</li>
</ul>
<p>These are all the ways normally discussed of getting links (OK, OK, I'm sure I've missed some that are technically different but almost anything will actually fit into one of these categories).</p>
<p>But meatball sundae teaches us that there is another way:</p>
<ul>
<li>Build your business in such a way that it acquires links</li>
</ul>
<p>For most of us working on the agency / consulting side of SEO, it is hard to make business model changes (certainly fundamental ones) to our clients' businesses, but if I was starting a new business, you can be sure this would be a priority of mine. Even in established businesses, it can pay to think like an entrepreneur when looking for ways of shaping the business for links.</p>
<p><strong>Lessons we can apply</strong></p>
<p>I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.</p>
<p>In no particular order, here are a few ideas I have had on this subject (I'd love to see more in the comments):</p>
<p><strong>Partnerships and content syndication and all other ideas from Rand's presentation</strong></p>
<p>Rand's presentation at the expert seminar this week talked about this and a variety of other enterprise link-building tactics. I have tried to avoid re-using his ideas (apart from the unicorn link, below). All of his ideas belong in this list as well. If you weren't there, they'll all be out on video soon...</p>
<p><strong>Releasing financial information in link friendly ways</strong></p>
<p>Obviously this is closely regulated, but within the confines of what you are allowed to do, consider carefully how financial information is released as there are many places that are guaranteed to cover it, so some basic linkworthiness and keyphrase research goes a long way.</p>
<p><strong>Allies and internal partnerships</strong></p>
<p>You will have a PR and marketing team. Making friends with them and getting them on your side means that your budget just effectively grew. Both advertising and publicity can attract links if done in the right way. The best advice I can give here is not to preach but rather to help them look good to their boss. Just like any networking interaction - think what you can do for them. Internal networking is no different.</p>
<p><strong>Use your homepage</p>
<p></strong>If you create linkworthy content, and you have a big brand, then you don't need social media to begin the process of spreading it. If your homepage gets tens of thousands of visitors a day, then hitting your own homepage can be as good as hitting the digg homepage (remembering that your content is going to be a lot more relevant to your average visitor than the average digg visitor). Integrate your linkbait into your business.</p>
<p><strong>Use your email list</p>
<p></strong>We've been talking about this one quite a lot at Distilled HQ and maybe it'll be the subject of its own post sometime soon, but the power of building (what Seth calls) a permission-based relationship with people whereby they not only subscribe to your special offer newsletter but also want to hear when you launch new pieces of linkbait is hard to overstate. Think this is crazy and no-one would ever do that? Consider viral ideas like <a href="http://mingle2.com/dating/unicorn">10 reasons it would rule to date a unicorn</a>. I think a lot of the people that appealed to would love an email when the next one in the series is released.</p>
<p>This is not an exhaustive list (and hasn't even really covered the ways your business can be <a href="http://shop.cafepress.com/tshirts">linkworthy in itself</a>) so I'd love to see your ideas and thoughts in the comments...</p>
<p><hr width="100%" size="2" /><br />
<br />
<em>Quick note to say thanks to everyone whose hard work went into the expert seminar this week. I got a lot out of the sessions and the networking and it was especially good to put faces to avatars when meeting so many people I've spoken to online but never met before.</em>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5057/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5057/0/0">No</a> </p>
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  </entry>
  <entry>
    <title>Keeping People Away From Your Website: A Beginner&#039;s Guide</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/keeping-people-away-your-website-beginners-guide" />
    <id>http://seoblogspot.com/keeping-people-away-your-website-beginners-guide</id>
    <published>2008-08-22T03:40:00-05:00</published>
    <updated>2008-08-22T18:11:27-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/19465">Jane Copland</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/19465">Jane Copland</a></p>
<p>Many of you have probably set your SEOmoz account settings such that when you comment on a blog post, we email you whenever someone adds a new comment. One thing we <em>don't </em>do is include the contents of the new comment in the notification email. Why not? Because then you would have less reason to click through to see the comment in its natural habitat and you'd be less likely to reply. The same goes for SEOmoz private messages and replies to Q&amp;A questions.</p>
<p>Some people really don't like this. Having the message provided in the email is certainly the quickest solution, but it drastically reduces the chances of a person clicking through to a site. In a limited sense, this isn't too much of a problem, but over time, this surely could result in a noticeable drop in traffic.</p>
<p>I've noticed more and more sites steering away from this model lately. Most recently, I have seen photo comments in Facebook notification emails containing the text of what the person wrote. Facebook notification emails already show the text of wall posts and private messages, but up until now, photo comments could only be seen on-site. To reply to any of these messages, one needs to visit Facebook, but people often don't. Consider this recent conversation I had with a <a href="http://www.seomoz.org/users/view/15402">friend</a>:</p>
<p><strong>Jane</strong>: Ooh you have a message!<br />
<strong>Stephen</strong>: Nah, from a mate I used to work with. Read it in Gmail already.<br />
<strong>Jane</strong>: I always do that and forget to open it. Then I get all excited. &quot;A message!&quot; And I've already read it.<br />
<strong>Stephen</strong>: You should write a book about your tragic life.</p>
<p>Ignoring how tragic it is that I get excited about Facebook messages, it's true that I read messages in Gmail and, unless they warrant immediate attention, usually resolve to reply later. Later, I'll go to Facebook and notice that I have a new message. However, upon going to the inbox, I'll remember that I've already read it. Unless I need to reply, I'll frequently delete it without opening it again. My not clicking through means that Facebook serves at <em>least</em> two less advertisements than it would have otherwise.</p>
<p>Adding the content of blog and photo comments to notification emails seems even more dangerous. If a person is simply interested in keeping up with a conversation and not adding to it themselves, they can easily read everything they need to in their email accounts.</p>
<p>We know what it's like with sites like Facebook, too. I'll think I'm just going over to reply to a message or look at a photo comment, and I get distracted. I go to the home page and look at the news feed. I click around. Not following a notification email kills a lot of potential ad views and actions for Facebook or for any site which gives out too much information over email. My eyeball-time is given to Gmail instead.</p>
<p>If this practice is popular enough that companies don't want to get rid of it, would it be better to include only a snippet of the content? Perhaps a set number of words or a percentage of the text. After all, people are more likely to be interested in reading the rest of the message if they're only presented with half of it:</p>
<div align="center"><img height="257" width="450" alt="" src="http://www.seomoz.org/img/upload/Image/fb-email.jpg" />
</div>
<p>
Many other sites, including Twitter and LinkedIn, follow this model. I'm not sure about this tactic because it is so convenient to read things via email. This is especially true with Gmail or any email system that threads email messages. However, it just seems vaguely counter-intuitive.</p>
<p>Some have likened these emailed messages as being like the difference between ordering delivery and eating in the restaurant. I disagree, because you still pay for the meal if you have it delivered. In fact, in some places, you pay more. When I receive the message elsewhere, I don't see any advertising (aside from Gmail's!), so a website whose revenue comes from ads is essentially giving me my meal for free.</p>
<p>A far better analogy is that of RSS feeds: People who prefer to read articles and posts through feed readers could easily digest everything a site puts out without ever visiting the site for themselves. A similar argument regarding RSS is whether or not sites should provide the full text of their posts in RSS. </p>
<p>Is the mostly positive user-experience of &quot;delivery&quot; messages a good one? I quite like reading my messages in the environment from which they were sent and I don't view that extra clicks as a bother. What do you think is the correct balance between ease of use for site members and creating an environment where people are most likely to visit a site?
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5052/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5052/0/0">No</a> </p>
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  </entry>
  <entry>
    <title>Roundup Thursday for the Week of 8/17/08</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/roundup-thursday-week-8-17-08" />
    <id>http://seoblogspot.com/roundup-thursday-week-8-17-08</id>
    <published>2008-08-21T15:26:00-05:00</published>
    <updated>2008-08-22T18:11:25-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
<p><strong>Stories, news, and other notable items from the past week:</strong></p>
<p>Three star links:<br />
<img width="120" height="47" border="0" align="bottom" src="http://seomoz.org/img/upload/Image/3star.gif" name="graphics2" alt="" /> </p>
<ul>
<li>Royal Pingdom shares the <a href="http://royal.pingdom.com/?p=338">best interview questions from Google and Microsoft</a> (and they throw in a cheeky IKEA interview question, too). Warning: the questions are uber-geeky and pretty quantitative/logic-heavy.</li>
<li>Speaking of nerd alert, here's the <a href="http://mathdl.maa.org/mathDL/4/?pa=content&amp;sa=viewDocument&amp;nodeId=636&amp;pf=1">linear algebra behind search engines</a>. Geez, my head hurt just typing that.</li>
<li>The O'Reilly Radar asks <a href="http://radar.oreilly.com/2008/08/is-linking-to-yourself-the-future-of-the-web.html">if linking to yourself is the future of the web</a>. The post has two good recommendations for self-linkers, so be sure to check 'em out.</li>
<li><a href="http://ycorpblog.com/2008/08/18/see-it-love-it-buzz-it/">Yahoo! Buzz has opened up</a>, so now content from any publisher on the web can be &quot;buzzed up.&quot;</li>
<li>The Scientific American highlights <a href="http://www.sciam.com/article.cfm?id=electronic-election-day">the problems with e-voting</a>. Good information to have, especially with an extremely important election looming in the US.</li>
<li>What the frak?! <a href="http://www.marshal.com/pages/newsitem.asp?article=748&amp;thesection=news">29% of Internet users have purchased from spam!</a> I can't believe anyone's seriously stupid enough to--ooh, wait a second, a window just popped up on my screen telling me I've won a free iPod! Sweet! Hold on, I gotta input my credit card info to cover the shipping and handling...</li>
<li>Psychology Today dissects the <a href="http://www.psychologytoday.com/articles/index.php?term=pto-19960701-000033&amp;print=1">creative personality trait</a>. I don't see &quot;copious amounts of body odor&quot; on the list. Hmm...</li>
<li>Not only is stress bad for your mind, it can harm your body, too! <a href="http://www.sciam.com/article.cfm?id=stress-dangers&amp;print=true">Stress: the silent killer</a>. Find out more tonight at 10!</li>
</ul>
<p>Four star links:<br />
<img width="120" height="47" border="0" align="bottom" src="http://seomoz.org/img/upload/Image/4star.gif" name="graphics3" alt="" /></p>
<ul>
<li>Sure, people poke fun at Rand's coinage of the term &quot;linkerati,&quot; but this chart proves that <a href="http://danzarrella.com/viral-content-sharing-survey-report.html">frequent social readers are more likely to link to/share viral content</a>. 
    </li>
<li>SEMI came up with <a href="http://seminsights.com/opinions/24-great-ways-for-seo-detractors-to-prove-their-point">24 amusing ways for SEO detractors to prove their point</a>. I like the &quot;Use the same title tag for every page&quot; tip. :)</li>
<li>ReadWriteWeb has some good tips on <a href="http://www.readwriteweb.com/archives/how_technorati_could_become_re.php">how Technorati can become useful again</a>. 
    </li>
<li>Chris Brogan has <a href="http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/">50 ideas on how to use Twitter for business</a>. </li>
</ul>
<p>Five star links:
</p>
<p><img width="120" height="47" border="0" align="bottom" src="http://seomoz.org/img/upload/Image/5star.gif" name="graphics4" alt="" /></p>
<ul>
<li>Condomunity has a great article on the <a href="http://condomunity.com/headline-writing-google-social-media-readers/">importance of crafting great headlines for your blog posts</a>. Definitely check it out and start training your brain to come up with catchy titles and headlines that capture your readers' attention and suck them in.</li>
</ul>
<p><strong>YOUmoz entries:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/ugc/even-kanye-cant-make-twitter-mainstream">Even Kanye Can't Make Twitter Mainstream</a>. Ciaran talks about how Twitter seems to be struggling with becoming widely popular.</li>
<li><a href="http://www.seomoz.org/ugc/why-google-hates-links">Why Google Hates Links</a>. Moleskin contributes his first ever YOUmoz post and discusses how directories are a great addition to a website for link building purposes.</li>
<li><a href="http://www.seomoz.org/ugc/social-media-is-people">Social Media is People</a>. Feedthebot talks about the motivation behind social media and reminds us that it's more important and more valuable to have an interaction and a relationship with your audience than it is to build links.</li>
</ul>
<p><strong>Best of YOUmoz:</strong></p>
<p>We had a lot of great YOUmoz entries this week! I'll share the top 3:
</p>
<ul>
<li><a href="http://www.seomoz.org/ugc/learning-seo-list-of-seo-audio">Learning SEO: A List of SEO Audio</a>. For his first YOUmoz post, Flying Monkeys shares a list of some great SEO interviews and tips that appeal to our aural learners. Way to think outside the box and offer up some nice audio resources!</li>
<li><a href="http://www.seomoz.org/ugc/small-business-seo-content-strategies">Small Business SEO: Content Strategies</a>. Rishil is at it again--this time he shares some questions to ask your client in order to come up with some content strategies for small businesses. He's certainly building up an arsenal of valuable SEO posts--thanks, Rishil!</li>
<li><a href="http://www.seomoz.org/blog/google-refuses-to-penalize-me-for-keyword-stuffing">Google Refuses to Penalize Me for Keyword Stuffing</a>. Darren Slatten shares an interesting experiment he conducted. Basically, he tried to spam the crap out of his SEOmoz profile in an attempt to drop it down from the #1 spot on a search for &quot;world's greatest seo.&quot; It didn't work, but the case study is both amusing and quite valuable. Thanks for spamming us, Darren!</li>
</ul>
<p><strong>New events added to the Events Calendar:</strong></p>
<p>No new events added this week.</p>
<p><strong>Upcoming events:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/events/103">Webdagene</a> September 18-19 in Norway</li>
<li><a href="http://www.seomoz.org/events/135">Social Networking Conference</a> at the Millennium Gloucester Hotel Kensington and Conference Center September 22-23 in London, UK</li>
<li><a href="http://www.seomoz.org/events/133">PPC Summit</a> September 25-26 in Los Angeles, CA</li>
</ul>
<p><strong>New additions to the SEOmoz Marketplace: <br />
</strong></p>
<p><strong></strong>Featured job postings:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/298">Ongoing SEO work</a> for <a href="http://www.seomoz.org/marketplace/companies/view/712">Modern Eco Homes</a> in New York, NY</li>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/299">Digital marketing expert</a> for Green Mountain Energy Company in Austin, TX</li>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/300">SEO manager</a> for FXCM in New York, NY</li>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/301">SEO team lead</a> for Blue Moon Works in Denver, CO</li>
</ul>
<p>Featured companies:</p>
<p>United States/North America:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/companies/view/711">DragonSearch Marketing</a> in New York, NY</li>
<li><a href="http://ecommercerecruiter.com/">EcommerceRecruiter.com</a> in the US</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/716">Blue Moon Works</a> in Denver, CO</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/717">Myers Media Group</a> in San Diego, CA</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/718">SalesonlineWorld</a> in San Francisco, CA</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/720">PG1 Search</a> in Portland, OR</li>
</ul>
<p>UK/Europe:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/companies/view/719">Searchlight Digital</a> in Newport, Gwent, UK
    </li>
</ul>
<p>Featured resumes:</p>
<p>Currently looking:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/resumes/view/69243">Katherine Watier</a> in Maryland is an integrated marketing and communications professional with experience in SEO/SEM optimization, web 2.0 campaigns, web analytics, direct mail, email, public relations, and online marketing and media training.</li>
</ul>
<p>Happily employed:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/resumes/view/31334">Paul Bradish</a> (I'm not sure where he lives) is an Internet markter and SEO/SEM consultant who focuses on e-commerce. He currently works as president of IslandSupplements.com and MMAOverload.com.</li>
</ul>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5053/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5053/0/0">No</a> </p>
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<a href="http://feeds.feedburner.com/~f/seomoz?a=9rWitK"><img src="http://feeds.feedburner.com/~f/seomoz?i=9rWitK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=xwPGzK"><img src="http://feeds.feedburner.com/~f/seomoz?i=xwPGzK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=A4T5ok"><img src="http://feeds.feedburner.com/~f/seomoz?i=A4T5ok" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=Z227pk"><img src="http://feeds.feedburner.com/~f/seomoz?i=Z227pk" border="0"></img></a>
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  </entry>
  <entry>
    <title>New Guide Release: The Professional&#039;s Guide to Advanced Search Operators</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/new-guide-release-professionals-guide-advanced-search-operators" />
    <id>http://seoblogspot.com/new-guide-release-professionals-guide-advanced-search-operators</id>
    <published>2008-08-20T05:08:00-05:00</published>
    <updated>2008-08-20T15:29:00-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
<p>Ladies and gentlemen, another guide has seen the light of day! Hooray! Our newest debut is <a href="http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators">The Professional's Guide to Advanced Search Operators</a>. Available in web and document format, this guide covers advanced searching and identifies various search operators that can help with competitive analysis, keyword research, site auditing, link building, and more. The guide also shares some valuable SEO tools available on the web. </p>
<div align="center"><img width="530" height="414" alt="" src="http://www.seomoz.org/img/upload/search-operators-screenshot.gif" /><br />
<em>A sneak peek at some of the information found in the guide</p>
<p></em></p>
<div align="left">&nbsp;This is by far one of the most valuable guides we've released. Written by <a href="http://www.seosmarty.com/">Ann Smarty</a> (an <a href="http://www.seomoz.org/users/view/54095">SEOmoz member</a>/YOUmoz author and blogger for <a href="http://www.searchenginejournal.com/author/ann-smarty/">Search Engine Journal</a>), the guide provides some fantastic charts that detail each engine's various search operators and compares them across the board. I've shared the guide's Table of Contents below to get you an idea of what exactly the article encompasses:</p>
<ol>
<li>Introduction: Who is This Guide For?  </li>
<li>How &amp; When to Employ Tools, Queries &amp; Web Services</li>
<li>Valuable Web-Based Tools for SEOs</li>
<li>Advanced Search Queries
<ul>
<li>Google Queries</li>
<li>Yahoo! Queries</li>
<li>MSN/Live Queries</li>
<li>Comparison of Advanced Search Operators Across Google, Yahoo! and MSN</li>
<li>Other Engines &amp; Query Sources</li>
</ul>
</li>
<li>Valuable Search-Related Services on the Web</li>
<li>Closing: Employing Queries, Services &amp; Tools for Direct ROI</li>
</ol>
<p>Like our recently released <a href="http://www.seomoz.org/article/the-professionals-guide-to-blogging">Professional's Guide to Blogging</a>, The Professional's Guide to Advanced Search Operators costs $39 + tax to purchase from our <a href="http://www.seomoz.org/store">store</a>. If you want to purchase both guides, you'd have to dish out $78 for both of them...or you could pay $49.99 for a monthly SEOmoz PRO membership, which grants you access to all of our PRO guides as well as premium access to our suite of tools (such as our new <a href="http://www.seomoz.org/trifecta">Trifecta tool</a> and our <a href="http://www.seomoz.org/analytics">SEO Analytics</a>). If you're thinking of purchasing both guides, I highly recommend trying out SEOmoz PRO for a month--it's a better value than buying the guides individually, plus you get access to tons of extra goodies.</p>
<ul>
<li><a href="http://www.seomoz.org/store/3">Purchase a PRO membership</a></li>
<li><a href="http://www.seomoz.org/items/view/13">Individually purchase The Professional's Guide to Advanced Search Operators</a></li>
</ul>
<p>Already a PRO member? Fantastic--you should be reading this guide already! Ann did a wonderful job putting it together, and it is bursting with incredibly valuable information. Take advantage of your membership and check out the guide at no extra cost. </p>
<p>As always, we encourage feedback from our members, so fire away and happy reading!
</div>
</div>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5043/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5043/0/0">No</a> </p>
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  </entry>
  <entry>
    <title>Google Refuses to Penalize Me for Keyword Stuffing</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/google-refuses-penalize-me-keyword-stuffing" />
    <id>http://seoblogspot.com/google-refuses-penalize-me-keyword-stuffing</id>
    <published>2008-08-20T03:43:00-05:00</published>
    <updated>2008-08-20T15:29:00-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/75220">Darren Slatten</a></p>
<p>What's up, YOUmoz! Ok, enough small talk. I'll get right to the point.</p>
<p>I have a 2-page website that I created for the sole purpose of having something to link to from my SEOmoz profile page. My site doesn't really do anything or provide any useful information, but I use it to experiment on sometimes. Over the past 3 months, I've written several YOUmoz posts that include links to my site with the anchor text <a href="http://www.seomofo.com/">World's Greatest SEO</a>. I chose this phrase because it amuses me... plus it has virtually zero search traffic, and therefore, zero competition. In other words, simply using that phrase in my home page's title tag was enough to get into Google's top 10. After a couple of my YOUmoz posts linked to it, I easily grabbed the #1 spot in Google.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/75220">Darren Slatten</a></p>
<p>What's up, YOUmoz! Ok, enough small talk. I'll get right to the point.</p>
<p>I have a 2-page website that I created for the sole purpose of having something to link to from my SEOmoz profile page. My site doesn't really do anything or provide any useful information, but I use it to experiment on sometimes. Over the past 3 months, I've written several YOUmoz posts that include links to my site with the anchor text <a href="http://www.seomofo.com/">World's Greatest SEO</a>. I chose this phrase because it amuses me... plus it has virtually zero search traffic, and therefore, zero competition. In other words, simply using that phrase in my home page's title tag was enough to get into Google's top 10. After a couple of my YOUmoz posts linked to it, I easily grabbed the #1 spot in Google.</p>
<p>As you might have guessed, my incoming traffic immediately exploded off the charts and set a new record for bandwidth consumption.</p>
<p><a href="http://img516.imageshack.us/img516/1908/seomofoanalyticspt9.gif"><img width="500" height="241" src="http://img135.imageshack.us/img135/4281/seomofoanalyticssmallni6.gif" alt="Google Analytics" /></a></p>
<p>Times were good. But then I got greedy. I added the phrase [worlds greatest seo] to my SEOmoz profile page in an attempt to also conquer the #2 spot in Google.</p>
<p>Unfortunately, my plan backfired as my SEOmoz profile took over the #1 spot and bumped my site to #2. I tried to undo the damage by removing the phrase from my profile page, but it didn't work. Google still ranked it as #1, claiming that some keywords only appeared in links pointing to the page. So basically, my profile page has enough PageRank to outrank my own site, despite the fact that it didn't even contain that phrase in the content anymore. In other words, this is what I was looking at:</p>
<p><strong>My Site</strong></p>
<ul>
<li>PR 0</li>
<li>Exact phrase used in Title, Description, H1, and paragraph content.</li>
<li>Exact match anchor text in links from several YOUmoz posts.</li>
<li>Ranked #2</li>
</ul>
<p><strong>SEOmoz Profile</strong></p>
<ul>
<li>PR 4</li>
<li>Exact phrase not used anywhere on page. Only the words &quot;SEO&quot; and &quot;greatest&quot; appeared on page. &quot;World's&quot; didn't appear at all.</li>
<li>Also had at least one exact match anchor text link from YOUmoz.</li>
<li> Ranked #1</li>
</ul>
<p>Now keep in mind that both these pages are mine and I love them both... but my SEOmoz profile is kinda like a stepchild to me, you know? I mean c'mon... I built my site from scratch, using nothing more than a text editor and Photoshop. And now my SEOmoz profile thinks it can just show up and take the #1 spot away from my baby? Ha... not on MY watch, you spoiled little brat!</p>
<p>Anyway... I did what any loving parent would do: I nurtured my own child's success...by secretly beating my stepchild. How? By keyword-stuffing the living crap out of my SEOmoz profile! Everyone knows that stuffing a page with keywords is bad...so I decided I would TRY to get my profile page penalized for keyword stuffing so that my baby could rise to the top, where it belongs!</p>
<p>Well... the <a href="http://www.google.com/search?q=world's+greatest+seo&amp;pws=0&amp;num=10">results</a> are in, and I think they're interesting. Basically, it didn't work. My SEOmoz profile is still ranked #1, despite the fact that it has a ridiculously-high keyword density.</p>
<p>&nbsp;</p>
<p><img width="324" height="383" src="http://img522.imageshack.us/img522/4148/profilekeyworddensityjz4.gif" alt="Keyword Density" /></p>
<p>I'm not going to make any claims or assumptions about whether or not Google penalizes pages with unnatural keyword densities. My only point of writing this post is to share an interesting find. I'll let everyone draw their own conclusions. </p>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/4980/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/4980/0/0">No</a> </p>
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  </entry>
  <entry>
    <title>Examining The Internet&#039;s Top Blogs: What We Can Learn From Their Success</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/examining-internets-top-blogs-what-we-can-learn-their-success" />
    <id>http://seoblogspot.com/examining-internets-top-blogs-what-we-can-learn-their-success</id>
    <published>2008-08-19T07:00:00-05:00</published>
    <updated>2008-08-20T15:29:00-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/49007">Danny Dover</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/49007">Danny Dover</a></p>
<p>Every day a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately, I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations.</p>
<p>Last Friday (August 15th, 2008) I took a snapshot of the Internet&rsquo;s top blogs. This freeze frame identifies the blogs that have developed the skills necessary to compete. Unlike traditional top blog lists, I did not seek to place blogs in order of perceived importance. Instead, I combined public lists of top blogs ordered by the amount of inlinks (Technorati), amount of community subscriptions (Bloglines), ability to start and follow trends (BlogPulse), and the ability to thrive in foreign markets (Wikio). I then weighed each individual blog against its all encompassing internet performance using SEOmoz&rsquo;s <a target="_blank" href="http://www.seomoz.org/trifecta">Trifecta Tool</a>. The result is a list of blogs that have proven to be powerful in all aspects of Internet success.</p>
<div align="center"><img border="1" src="http://www.seomoz.org/img/upload/spreadsheet-image(1).png" alt="Top Blogs Spreadsheet" />
</div>
<p>
<hr width="100%" size="2" /></p>
<div align="center"><strong><em>Download the Complete Spreadsheet Here:</em></strong></p>
<p><a target="_blank" href="http://www.seomoz.org/user_files/top-blogs/SEOmoz-Examining-The-Internets-Top-Blogs.csv">CSV</a>&nbsp;&nbsp;  <a target="_blank" href="http://www.seomoz.org/user_files/top-blogs/SEOmoz-Examining-The-Internets-Top-Blogs.xls">EXCEL</a>&nbsp;&nbsp;  <a target="_blank" href="http://www.seomoz.org/user_files/top-blogs/SEOmoz-Examining-The-Internets-Top-Blogs.pdf">PDF</a> 
</div>
<p><hr width="100%" size="2" /><br />
<br />
My hope is that by analyzing what all of these blogs have in common, I can learn how to become a better internet citizen and participant. Simultaneously, I want to share my findings and gain additional insight by learning from all of your unique perspectives and experiences. I have already identified some common traits and trends below and I look forward to learning more from all of you. </p>
<p><strong> Big Corporations Don't Dominate, Yet...</strong></p>
<div align="center"><img width="321" height="458" alt="Ownership of Top 100 Blogs" src="http://www.seomoz.org/img/upload/SEOmoz-blog-100-owners.png" /><em></p>
<p></em> </div>
<p><em> </em>Of the 100 proven blogs in my sample, 66% were self owned. This leads me to believe that blogging is still dictated by ability rather than budget. </p>
<div align="center">
<div align="center"> </div>
<p><img width="500" height="448" src="http://www.seomoz.org/img/upload/SEOmoz-blog-top-50-blogs-and-domains(1).png" alt="Top 50 Blogs vs Top 50 Domains" /></p>
<div align="left"> This shows the consolidation of ownership for the top 50 <strong>blogs</strong> compared to the top 50 <strong>websites</strong>. Although there is a remarkable amount of popular independently owned blogs, the ownership of popular blogs overall is heavily consolidated.&nbsp; (<a target="_blank" href="http://www.seomoz.org/blog/know-your-playing-field-the-real-top-100-domains">Top 50 Websites Source</a>)
</div>
</div>
<p><strong> Branding That Works</strong></p>
<div align="center"><img width="317" height="357" alt="Blog title Conventions" src="http://www.seomoz.org/img/upload/SEOmoz-blog-title-conventions.png" /></p>
<div align="left">76% of the top blogs titles contain only one or two words (not including 'The'). This reinforces the idea that when it comes to marketing it is best to keep it simple. 
</div>
</div>
<p></p>
<div align="center"><img width="319" height="445" alt="Top Level Domain of Blogs" src="http://www.seomoz.org/img/upload/SEOmoz-blog-tld(1).png" /></p>
<div align="left"> 86% of the top blog TLDs were the traditional dot com. This doesn't mean that there are not notable exceptions, but it does allude to importance of sticking with conventions.
</div>
</div>
<p>
<strong>Think the Market is Over Saturated? Think Again</strong></p>
<div align="center"><img width="317" height="487" alt="Primary Subject of Blogs" src="http://www.seomoz.org/img/upload/SEOmoz-blog-subject.png" /></p>
<div align="left"> There are already many established paths to success. The interesting insights come from diving into the niches.
</div>
</div>
<p></p>
<div align="center"><img width="365" height="549" alt="Technology Niche of Blogs" src="http://www.seomoz.org/img/upload/SEOmoz-blog-tech-niche-subject.png" /></p>
<div align="left"> Every subject has many niches. Success can come from any one of them.
</div>
</div>
<p><strong> Its as Much About Who One Writes for as it is About Who is Doing the Writing</strong></p>
<div align="center"><img width="317" height="356" alt="Number of Blog Authors" src="http://www.seomoz.org/img/upload/SEOmoz-blog-writers-number.png" /></p>
<div align="left"> Can't do it all by yourself? Neither can the experts. 80% of the top blogs have more than one primary writer.
</div>
</div>
<p></p>
<div align="center"><img width="319" height="358" alt="Gender Focus" src="http://www.seomoz.org/img/upload/SEOmoz-blog-gender-focus.png" /></p>
<div align="left">I interpret this as supply rather than demand. Blogs catering to women will likely find audiences much more easily than the over saturated male-oriented market.
</div>
</div>
<p></p>
<div align="center"><img width="316" height="356" alt="Blog Country of Orgin" src="http://www.seomoz.org/img/upload/SEOmoz-blog-country-origin.png" /></p>
<div align="left">95% of the Internet's top blogs are based in the United States. Yet, the potential audience abroad dwarfs the current American audience. Why? 
</div>
</div>
<p>
It is my hope that others will be able to learn from my research. If I have learned only one thing about this industry, it is that online there is always more opportunity than one person could ever possibly need. By pooling resources and cooperating, I think we can beat the battle that takes place in the blogosphere and receive the mutual benefits that come with the victory.</p>
<p><hr width="100%" size="2" /></p>
<div align="center"><em> Graphs created in Apple Numbers<br />
</em></div>
<p>
If you are an experienced blogger, feel free to share your opinions and expertise in the comments. This post is very much a work in progress. As always, feel free to e-mail me or send me a private message if you have any suggestions on how I can make my posts more useful. If that's not your style, feel free to contact me on <a target="_blank" href="http://twitter.com/DannyDover">Twitter</a> and/or <a target="_blank" href="http://www.linkedin.com/in/dannydover">Linkedin</a>. Thanks.
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5026/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5026/0/0">No</a> </p>
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</div>
    ]]></content>
  </entry>
  <entry>
    <title>Sigh... More Ignorance About SEO</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/sigh-more-ignorance-about-seo" />
    <id>http://seoblogspot.com/sigh-more-ignorance-about-seo</id>
    <published>2008-08-18T17:59:00-05:00</published>
    <updated>2008-08-20T15:29:00-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>As I said, blogging is light this week, but I couldn't help but <a href="http://www.metafilter.com/74223/Google-Search-Engine-Ranking-Factors-v2">notice this thread at Metafilter</a>. How can we fight against such entrenched misinformation and stereotypes?</p>
<blockquote style="margin-right: 0px;" dir="ltr">
<p>SEO people remind me of &quot;weight weenies&quot; in the bicycle world. Instead of focusing on training and riding and getting faster through practice, weight weenies obsess over how many grams lighter their new water bottle cage is, and forever want to discuss the lightest possible wheels they could put on their bikes to make them &quot;faster&quot;....</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>As I said, blogging is light this week, but I couldn't help but <a href="http://www.metafilter.com/74223/Google-Search-Engine-Ranking-Factors-v2">notice this thread at Metafilter</a>. How can we fight against such entrenched misinformation and stereotypes?</p>
<blockquote style="margin-right: 0px;" dir="ltr">
<p>SEO people remind me of &quot;weight weenies&quot; in the bicycle world. Instead of focusing on training and riding and getting faster through practice, weight weenies obsess over how many grams lighter their new water bottle cage is, and forever want to discuss the lightest possible wheels they could put on their bikes to make them &quot;faster&quot;....</p>
<p>...And decent SEO people are totally okay people. And, while it's inconvenient for them, they may want to let go of the label &quot;SEO&quot; if they want to stop being associated with the teeming hordes of snake oil salemen who have spent the last few years making those three letters into a red badge of assage...</p>
<p>...SEO? Die in a fire. All of the spam I get that slips through gmail's filters is SEO link exchange requests. All of the chat requests I get are SEO &quot;hay letz trade linxz!&quot; douchebags. I hate these people. Really...</p>
<p>...Everything about this post reeks of what's wrong with SEO. It's like standing at the subway platform and watching the news headlines flash by on the CCTV. It may seem like you're getting informed, but it's just a bunch of headlines/blurbs...</p>
</p></blockquote>
<p dir="ltr">Despite the years of educational efforts and promotion of SEO by even the search engines themselves, this kind of thing pervades. Is it heartbreaking? Or fuel to work that much harder?</p>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5025/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5025/0/0">No</a> </p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/seomoz?a=aNkcIK"><img src="http://feeds.feedburner.com/~f/seomoz?i=aNkcIK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=HKBXZK"><img src="http://feeds.feedburner.com/~f/seomoz?i=HKBXZK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=waaL2k"><img src="http://feeds.feedburner.com/~f/seomoz?i=waaL2k" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=2wefSk"><img src="http://feeds.feedburner.com/~f/seomoz?i=2wefSk" border="0"></img></a>
</div>
    ]]></content>
  </entry>
  <entry>
    <title>Trademark SEO Update: Jason Gambert Loses Two Motions and Must Ask Permission Before Filing Any More Motions</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/trademark-seo-update-jason-gambert-loses-two-motions-and-must-ask-permission-filing-any-more-motions" />
    <id>http://seoblogspot.com/trademark-seo-update-jason-gambert-loses-two-motions-and-must-ask-permission-filing-any-more-motions</id>
    <published>2008-08-18T12:22:00-05:00</published>
    <updated>2008-08-20T15:28:59-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/52556">Sarah Bird, Esquire</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/52556">Sarah Bird, Esquire</a></p>
<p>May It Please the Mozzers,</p>
<p>I have an update on the Jason Gambert Saga. For those of you wanting a refresher, please see <a href="http://www.seomoz.org/blog/pulling-a-fast-one-a-clever-internet-marketer-is-trying-to-trademark-seo">my first post on the internet marketer trying to trademark &quot;SEO&quot;</a> and <a href="http://www.seomoz.org/blog/gambert-strikes-back-the-confidential-official-response-to-seomozs-opposition-proceeding">my first update.</a> </p>
<p>When I last I provided an update, Gambert had filed a 41-page response to SEOmoz's opposition proceeding and requested that all further legal proceedings be kept secret from the public. </p>
<p>The TTAB (Trademark Trial and Appeal Board) rejected Gambert's 41-page response and his request for secrecy because of its numerous procedural and legal flaws. However, it gave him a second chance to get it right by giving him a month extension to file a properly formatted response.<br />
&nbsp; <br />
He took advantage of the extra time! Gambert filed an improved response in July that essentially denies everything.&nbsp; If he had stopped there, then I wouldn't be writing this post today. </p>
<p>But the persistent, misguided man went on to file two frivolous motions in the case. For today's Legal Monday, I'm going to take you through more of Gambert's flawed attempts to bend the TTAB office to his will. </p>
<p>Copies of all the documents in the case, including Gambert's Motion, SEOmoz's Responses, and the TTAB's rulings, can be found on the <a href="http://ttabvue.uspto.gov/ttabvue/v?pno=91183449">TTAB's Case Site</a>. <br />
<hr width="100%" size="2" /></p>
<div align="center"><strong>Gambert's Motion for Default Judgment</strong>
</div>
<p>
On July 11, 2008, Gambert filed a very strange motion requesting a &quot;default judgment.&quot; I don't want to get too technical and overdose you on lawyer-talk, but basically he asked the TTAB to grant his claims against SEOmoz.&nbsp; He argued that he should win his claims because SEOmoz never served (i.e., &quot;properly delivered&quot;) him the opposition paperwork.</p>
<p><em> How did SEOmoz allegedly fail to serve or deliver our opposition paperwork to Mr. Gambert?</em> SEOmoz sent the paperwork to the address that Gambert registered with the TTAB, but he didn't receive it. <em>Why didn't he receive it?</em> Because he failed to pick up his mail. In fact, he has failed to pick up any of the mail (four or five packages) we sent him.  </p>
<p><strong>There are at least two important problems with Gambert's request for a default judgment against SEOmoz:</p>
<p>First</strong>, Gambert can't win a default judgment because he never made any claims against SEOmoz. Rather, the converse is true; SEOmoz made claims against Gambert. He is asking the Board to rule on claims he never filed. <br />
<strong><br />
Second,</strong> SEOmoz did, in fact, conduct proper service on Gambert according to the laws and rules of the TTAB. SEOmoz is required to mail the documents to him, but we can't make him pick them up.</p>
<p>I argued these points in SEOmoz's response to Gambert's request for default judgment:<br />
<strong> </strong></p>
<div align="center">
<div align="justify">
<blockquote><font color="#3366ff">Because there is no request for a judgment or affirmative relief pending against SEOmoz, the Motion for Default Judgment was improper and should be denied. The Applicant&rsquo;s motion is nonsensical given the facts of the case and falls short of professional and pro se standards for motions practice.....<br />
In addition to the fact that the motion is improper, the Applicant&rsquo;s motion for relief should be denied because personal service of the Notice of Opposition is not required pursuant to 37 CFR &sect; 2.105 and Trademark Rule 113. Further, the Board&rsquo;s notice suffices as notice to the Applicant. 37 CFR &sect; 2.105 and TBMP 113.</font><strong><br />
</strong></p></blockquote>
</div>
<div align="justify">As you can see, SEOmoz responded to both the procedural problem with Gambert's motion (he never filed a claim against SEOmoz) and the substantive problem (SEOmoz did in fact serve him in accordance with the cited rules).<br />
<em><strong><br />
Before the TTAB could issue a decision regarding his Motion for Default, Gambert filed yet another baseless request.</strong></em>
</div>
<p><hr width="100%" size="2" /><br />
<strong>Gambert's Motion for Dismissal</strong>
</div>
<p>
On July 24, 2008, Gambert filed another motion with the TTAB requesting that the case be <em>dismissed</em> because SEOmoz failed to properly serve him the opposition documents. Basically, Gambert attempted to self-correct his earlier procedural error by filing for a <em>dismissal </em>instead of a <em>default judgment. </em></p>
<p>Well, I'll give it to him that asking for dismissal makes more sense than asking for default. However, Gambert should have read my first response regarding service rules instead of making the same faulty substantive argument. </p>
<p>In SEOmoz's August 11, 2008 response to Gambert's slightly refashioned argument, I cited the same service rules proving that SEOmoz doesn't have to personally deliver the mail or make sure that Gambert picks up his mail. In fact, the TTAB's electronic notice of the opposition proceedings is sufficient. In addition to citing the actual laws and court rules on service, I also highlighted that Gambert's refusal to claim his mail or update his address amounts to an abuse of process:</p>
<div align="justify">
<blockquote><font color="#3366ff">It is disingenuous and disrespectful to the tribunal for Gambert to repeatedly make frivolous motions based on lack of service arguments while failing his duty to update his address for the tribunal. It is at a minimum an abuse of process and at worse a fraud on the tribunal. Gambert cannot be permitted to claim the benefits of the tribunal (trademark registration) while repeatedly disregarding his duties to the tribunal (updating his contact information and filing proper motions).</font>
</p></blockquote>
</div>
<p>Fortunately, the TTAB agreed with me.<br />
<hr width="100%" size="2" /></p>
<div align="center"><strong> The TTAB Rejects Gambert's Requests and <br />
Requires Him to Get Permission Before Filing Any Further Motions</strong>
</div>
<p>
On August 13, 2008, the TTAB issued a ruling resoundingly rejecting Gambert's requests.</p>
<p>Regarding the Motion for Default Judgment, the TTAB states:</p>
<p><font color="#800080"> Upon reviewing the motion, the Board agrees with the opposer [SEOmoz] that applicant's motion has no foundation in law and is nonsensical. Accordingly, the motion is denied. </font></p>
<p>Regarding the Motion for Dismissal, the TTAB states:</p>
<div align="justify">
<blockquote><font color="#800080">...Opposer [SEOmoz] has complied with the requirements set forth in Trademark Rules 2.101(a) and 2.119(a). The Board notes that opposer indicates in its response brief that the copy of the notice of opposition which it sent to applicant [Gambert] at his address of record, was returned as 'unclaimed.' Applicant contends that opposer had an obligation to make sure service of the notice of opposition was made, but failed to do so. Applicant further indicates that he 'travels and is not always available at one address&quot; but has a forwarding address on file with the United States Post Office. Applicant further admits, interestingly, that &quot;not all mail is delivered one hundred percent of the time.&quot; Essentially, applicant seems to be arguing that opposer was responsible for ensuring that the notice of opposition was properly forwarded to applicant wherever he was in April 2008. Applicant is mistaken. The onus is on him to ensure that his mail is properly forwarded.</font><br />
<font color="#800080"><br />
In view therefore, applicant's motion is hereby denied.</font>
</p></blockquote>
</div>
<div align="justify">Not only did the Board flatly reject Gambert's requests, it actually barred him from further wasting its time:</p>
<blockquote><p><font color="#800080">The Board notes that applicant [Gambert] has made many procedural errors during the course of this proceeding. In the interest of moving forward on this case and to avoid further disputes, the Board will not entertain, and applicant is not to file, any further papers...without prior leave of the Board. In order to obtain prior leave, applicant must contact the interlocutory attorney assigned to this case...by telephone and receive <u>verbal permission</u> to file a paper. [emphasis in original]</font>
</p></blockquote>
</div>
<p>
<hr width="100%" size="2" /></p>
<div align="center"><strong> Next Steps</strong>
</div>
<p></p>
<div align="justify">Unfortunately, the case isn't over. We've just gotten through Gambert's attempt to abuse the process by filing frivolous motions. We haven't even gotten to the merits of the case yet!</p>
<p>I'm really looking forward to the next steps because SEOmoz gets to ask Mr. Gambert for all of his evidence on the case. In fact, I will finally be able to meet Mr. Gambert in person when I get to ask him questions about the case, under oath, in front of a court reporter. Finally, I'll get some insight into Mr. Gambert's history in internet marketing, his business practices, his marketing strategies, and his understanding of trademark law.</p>
<p>As always, I'll keep you updated as the case develops. </p>
<p>Best Regards,<br />
Sarah</div>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5023/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5023/0/0">No</a> </p>
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<a href="http://feeds.feedburner.com/~f/seomoz?a=ZcVjDK"><img src="http://feeds.feedburner.com/~f/seomoz?i=ZcVjDK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=b962eK"><img src="http://feeds.feedburner.com/~f/seomoz?i=b962eK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=l8Er9k"><img src="http://feeds.feedburner.com/~f/seomoz?i=l8Er9k" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=Xuvivk"><img src="http://feeds.feedburner.com/~f/seomoz?i=Xuvivk" border="0"></img></a>
</div>
    ]]></content>
  </entry>
  <entry>
    <title>The Top 10 Reasons Blogging Will Be Light on SEOmoz for the Next Week</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/top-10-reasons-blogging-will-be-light-seomoz-next-week" />
    <id>http://seoblogspot.com/top-10-reasons-blogging-will-be-light-seomoz-next-week</id>
    <published>2008-08-17T19:12:00-05:00</published>
    <updated>2008-08-18T12:36:39-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>No intro, just right to the content:</p>
<p><strong>#10</strong> - Jane's been on vacation for two weeks and we've gotten a bit behind with <a href="http://www.seomoz.org/qa">Q+A</a>.</p>
<p><strong>#9</strong> - It's the two slowest weeks of the working year (apart from Xmas), and the dev team is buckling down (<a href="http://sethgodin.typepad.com/seths_blog/2008/08/like-your-hair.html">as per Seth's advice</a>) to shoot for our October Launch.</p>
<p><strong>#8</strong> - You shouldn't be reading SEOmoz, you should be watching the Olympics! Between Phelps, Bolt  &amp; Luikin it's already been phenomenal.</p>
<p><strong>#7</strong> - The (sold out) SEOmoz Expert Training Seminar is this week, so we're busy giving out SEO advice in person.</p>
<p><strong>#6</strong> -&nbsp;The dreaded writer's block</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>No intro, just right to the content:</p>
<p><strong>#10</strong> - Jane's been on vacation for two weeks and we've gotten a bit behind with <a href="http://www.seomoz.org/qa">Q+A</a>.</p>
<p><strong>#9</strong> - It's the two slowest weeks of the working year (apart from Xmas), and the dev team is buckling down (<a href="http://sethgodin.typepad.com/seths_blog/2008/08/like-your-hair.html">as per Seth's advice</a>) to shoot for our October Launch.</p>
<p><strong>#8</strong> - You shouldn't be reading SEOmoz, you should be watching the Olympics! Between Phelps, Bolt  &amp; Luikin it's already been phenomenal.</p>
<p><strong>#7</strong> - The (sold out) SEOmoz Expert Training Seminar is this week, so we're busy giving out SEO advice in person.</p>
<p><strong>#6</strong> -&nbsp;The dreaded writer's block</p>
<p><strong>#5</strong> -&nbsp;Stupid, addictive&nbsp;<a href="http://www.handdrawngames.com/DesktopTD/Game.asp">Tower Defense</a></p>
<p><strong>#4</strong> - The last two weeks (<a href="http://www.seomoz.org/blog/whiteboard-friday-lives-new-webmaster-tools-more-with-nathan-buggia">Interview with Nate</a>, <a href="http://www.seomoz.org/blog/whiteboard-friday-how-the-link-graph-works">Link Graph</a>) of Whiteboard Friday&nbsp;should have built up some idiosyncracy points.</p>
<p><strong>#3</strong> - <a href="http://polymeme.com/">Polymeme</a> is sucking up time (OK, not too much, but it is a pretty cool site)</p>
<p><strong>#2</strong> - Blogging (or reading blogs)&nbsp;never makes the list of happiness predictors. What does? You're <a href="http://www.sciencemag.org/cgi/content/abstract/319/5870/1687">gonna love this</a>.</p>
<p><strong>#1</strong> - I'm getting married in 28 days</p>
<p>Want to turn the lemon into lemonade? Try authoring a killer <a href="http://www.seomoz.org/ugc">YOUmoz</a> post. There's no better time to get published :-)</p>
<p>BTW - Why isn't there HTML code for <a href="http://www.w3schools.com/TAGS/tag_ol.asp">ordered lists</a> that reverses the list order (from highest number to low)?</p>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5018/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5018/0/0">No</a> </p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/seomoz?a=PKZVbK"><img src="http://feeds.feedburner.com/~f/seomoz?i=PKZVbK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=R8hayK"><img src="http://feeds.feedburner.com/~f/seomoz?i=R8hayK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=2v9rMk"><img src="http://feeds.feedburner.com/~f/seomoz?i=2v9rMk" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/seomoz?a=2rz8lk"><img src="http://feeds.feedburner.com/~f/seomoz?i=2rz8lk" border="0"></img></a>
</div>
    ]]></content>
  </entry>
  <entry>
    <title>Question for the Moz Community - SEOmoz&#039;s Twitter Account</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/question-moz-community-seomozs-twitter-account" />
    <id>http://seoblogspot.com/question-moz-community-seomozs-twitter-account</id>
    <published>2008-08-15T08:33:00-05:00</published>
    <updated>2008-08-16T09:52:50-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/49007">Danny Dover</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/49007">Danny Dover</a></p>
<p><em>Disclaimer: This post doesn&rsquo;t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog.</em></p>
<p><hr width="100%" size="2" /><br />
<br />
The SEOmoz community has always been a fundamental driving force behind this company. All of you (Moz Community) provide the motivation to keep us (SEOmoz employees) working and you issue the guidance to keep us on the right track. When asked why I like my job so much, my first reply is always that I get to work with great people. This includes my co-workers but also extends to those of you that I have had the pleasure to meet online and in person. That said, I would like to get all of your feedback on how SEOmoz can serve you better.</p>
<p>We recently gained control to the twitter usename seomoz which had been registered by a hijacker. Rand (<a href="http://twitter.com/randfish">@randfish</a>), and I (<a target="_blank" href="http://twitter.com/dannydover">@dannydover</a>) each tried unsuccessfully to claim the username. Eventually, it was Jane (<a target="_blank" href="http://twitter.com/coplandmj">@coplandmj</a>) with the help of <a target="_blank" href="http://twitter.com/djpaisley">@djpaisley</a> that were able to claim what was rightfully ours.</p>
<p>Now that we have the username, how can we use it to best serve all of you? Reply in the comments or hit us up <a target="_blank" href="http://twitter.com/seomoz">@seomoz</a> on twitter.</p>
<div align="center"><img width="450" height="484" src="http://www.seomoz.org/img/upload/2007-11-06-twitter.gif" alt="" /></div>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5005/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5005/0/0">No</a> </p>
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  </entry>
  <entry>
    <title>Whiteboard Friday - How the Link Graph Works</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/whiteboard-friday-how-link-graph-works" />
    <id>http://seoblogspot.com/whiteboard-friday-how-link-graph-works</id>
    <published>2008-08-15T03:32:00-05:00</published>
    <updated>2008-08-16T09:52:50-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/21348">great scott!</a></p>
<p>This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works.&nbsp; Fully-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc.&nbsp; It's all explained in this fast and furious installment of Whiteboard Friday...enjoy!</p>
<p>
<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1529679&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="400" height="300" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed><br />
<a href="http://www.vimeo.com/1529679?pg=embed&amp;sec=1529679">SEOmoz Whiteboard Friday - How the Link Graph Works</a> from <a href="http://www.vimeo.com/user409469?pg=embed&amp;sec=1529679">Scott Willoughby</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1529679">Vimeo</a>.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/21348">great scott!</a></p>
<p>This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works.&nbsp; Fully-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc.&nbsp; It's all explained in this fast and furious installment of Whiteboard Friday...enjoy!</p>
<p>
<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1529679&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="400" height="300" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed><br />
<a href="http://www.vimeo.com/1529679?pg=embed&amp;sec=1529679">SEOmoz Whiteboard Friday - How the Link Graph Works</a> from <a href="http://www.vimeo.com/user409469?pg=embed&amp;sec=1529679">Scott Willoughby</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1529679">Vimeo</a>.</p>
<p>Here's a <a href="http://www.wolf-howl.com/link-development/teaching-advanced-link-building-pagerank-die/">link to Michael Gray's post</a> that I mentioned in the video.</p>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5007/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5007/0/0">No</a> </p>
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  <entry>
    <title>Roundup Thursday for the Week of 8/10/08</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/roundup-thursday-week-8-10-08" />
    <id>http://seoblogspot.com/roundup-thursday-week-8-10-08</id>
    <published>2008-08-15T03:07:00-05:00</published>
    <updated>2008-08-16T09:52:49-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/14097">rebecca</a></p>
<p><strong>Stories, news, and other notable items from the past week:</strong></p>
<p>Three star links:<br />
<img width="120" height="47" border="0" align="bottom" alt="" name="graphics2" src="http://seomoz.org/img/upload/Image/3star.gif" /> </p>
<ul>
<li><a href="http://www.soxialize.com/tweet-pro/">Soxialize came out with Tweet Pro</a>, a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. 
    </li>
<li>Richard Baxter teaches us <a href="http://seogadget.co.uk/how-to-create-a-page-template-wordpress/">how to create a new page template in Wordpress for social media targeting</a>. Lately he's been providing some solid tips and posts on his blog, so check it out if you haven't already.</li>
<li>Meet <a href="http://gwei.org/index.php">GWEI.org</a>, which, of course, stands for Google Will Eat Itself. I'd eat myself if I were made out of delicious, delicious cheese.</li>
<li>A Salon.com article examines the <a href="http://www.salon.com/tech/feature/2006/07/24/turks/index.html">Amazon Mechanical Turk</a>, which is &quot;artificial artificial intelligence,&quot; or people who make a few cents per extremely simple task (such as identifying the colors of products).</li>
<li>Ladies and gentlemen, we have reached <a href="http://www.nature.com/news/2008/080813/full/news.2008.1038.html?s=news_rss">faster-than-light information transfer</a>. Rand adds, &quot;Even if we can't get to alien planets, at least we can email them (this also makes Star Trek and Star Wars style communication much more believable, so that's nice).&quot;</li>
<li>For those of you who were wondering, <a href="http://arstechnica.com/news.ars/post/20080813-18-month-beatdown-google-search-crushing-microsoft-yahoo.html">Google is still kicking ass and taking names</a> in search engine market share. 
    </li>
<li><a href="http://www.sfweekly.com/content/printVersion/1104331">Free rent in San Francisco?!</a> You could buy a lot of Rice-a-Roni with the money saved!</li>
<li>Michael Gray says that <a href="http://www.wolf-howl.com/link-development/teaching-advanced-link-building-pagerank-die/">Page Rank will never die</a>, though he recommends using a multitude of metrics in addition to PR to gauge the trustworthiness and value of a page for link building. 
    </li>
<li>Salon.com debuted a <a href="http://open.salon.com/cover.php">social media section</a>. It's generated a lot of buzz in the tech news sphere, so we'll see how well the section does...</li>
<li><a href="http://sivers.org/tim-ferriss">Derek Sivers interviews Tim Ferriss</a>, the author of The 4-Hour Workweek. 
    </li>
<li>The Wall Street Journal says that <a href="http://online.wsj.com/article/SB121858688764535107.html?mod=rss_Today%27s_Most_Popular">for most people, college is a waste of time</a>. I agree that college isn't for everybody. I think generally people understand that the point of most degrees (aside from medical-related specialties, law, and other necessary degrees for highly specialized careers) is to basically prove that you have the discipline to stick with something and work hard for X years in order to attain a goal. It's lame that you have to pay tens of thousands of dollars for a little sheet of paper that assures job prospects of this, but them's the breaks, right? </li>
</ul>
<p>Four star links:<br />
<img width="120" height="47" border="0" align="bottom" alt="" name="graphics3" src="http://seomoz.org/img/upload/Image/4star.gif" /></p>
<ul>
<li>This guy <a href="http://www.networkworld.com/community/node/30979">fooled Google News</a>. Because Google News has no human editors, it &quot;<span>cannot tell the difference between real news stories and spoofs, especially when both the real news and the spoof are ostensibly about the same topic.&quot; Hmmm, I wonder how the big G plans to fix this...</span></li>
<li><span>Slate Magazine discusses the &quot;<a href="http://www.slate.com/id/2197434/pagenum/all">Google black hole,</a>&quot; which is when Google buys a company and then shuts it down or lets it sit stagnant. It's an interesting read that gets you to think how the company founders feel when they sell their baby to a big company, only to see the fruits of their labor get abandoned and their staff dispersed to other projects. <br />
    </span></li>
<li><span><a href="http://arstechnica.com/news.ars/post/20080814-the-colbert-bump-is-realat-least-on-one-side-of-the-aisle.html">The Colbert Bump</a> refers to a politician's surge in popularity following an appearance on Comedy Central's The Colbert Report. It turns out that the bump is real...for Democrats. Republicans, on the other hand, experience a post-show slump. <br />
    </span></li>
<li><span>Matt McGee asks us <a href="http://www.smallbusinesssem.com/content-promotion/1258/">if we're promoting the great content we have</a>. Matt is so smart. And he wrote a book about U2! <br />
    </span></li>
<li><span>Brent assures us that <a href="http://searchengineland.com/080812-122300.php">even boring products and services can benefit from social media marketing</a>, and he has a few prime examples to prove his point. <br />
    </span></li>
</ul>
<p>Five star links:
</p>
<p><img width="120" height="47" border="0" align="bottom" alt="" name="graphics4" src="http://seomoz.org/img/upload/Image/5star.gif" /></p>
<ul>
<li>Andrew Chen uses Google Insights to see <a href="http://andrewchen.typepad.com/andrew_chens_blog/2008/08/early-adopters-vs-the-mainstream-google-insights-points-out-websites-only-used-by-silicon-valley-nerds.html">which websites are used more heavily in certain parts of the US</a>. The breakdown is quite fascinating--who knew that Digg's not big in Wyoming? (Well, actually, that doesn't seem too surprising...)</li>
</ul>
<p><strong>YOUmoz entries:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/ugc/all-that-is-wrong-with-seo-in-the-uk">All That is Wrong with SEO in the UK</a>. Mrpurple's post wasn't warmly received, as it alleges that most UK sites commonly use link spam in their SEO efforts. The discussion in the comments is valuable, though--it's nice to see a community band together and argue their counterpoint. 
    </li>
<li><a href="http://www.seomoz.org/ugc/4-reasons-to-have-your-blog-freehosted-from-a-sem-perspective">4 Reasons to Have Your blog Free-Hosted, From an SEM Perspective</a>. Mitch Turk shares some advice on why you would want to have your blog hosted on a free platform.</li>
<li><a href="http://www.seomoz.org/ugc/how-worldwide-seo-benefits-your-business">How Worldwide SEO Benefits Your Business</a>. King discusses how you can bring worldwide traffic to your site for low cost, quick rankings, and increased conversions.</li>
<li><a href="http://www.seomoz.org/ugc/some-thoughts-on-sm">Some Thoughts on S&amp;M</a>. Michael Regan gets kinky and talks about S&amp;M...sales and marketing for SEM, that is. ;)</li>
</ul>
<p><strong>Best of YOUmoz:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/ugc/new-reality-google-follows-links-in-javascript-4930">New Reality: Google Follows Links in Javascript</a>. FirstStop shares with us his discovery that Google was following links on his site that were in Javascript. Nice sleuthing, buddy! Posts like these are always quite fascinating.</li>
<li><a href="http://www.seomoz.org/ugc/how-to-deal-with-the-problem-child-in-your-adwords-campaign">How to Deal with the Problem Child in Your Adwords Campaign</a>. I'd have said to put him in tae kwon do, which is what we did with my brother, but HannahS has a better solution. She provides some great tips on what to do with your &quot;problem child&quot; keyword in your PPC campaign. Paid search posts are always extremely valuable to see on YOUmoz, so thanks for your professional insight, Hannah!</li>
</ul>
<p><strong>New events added to the Events Calendar:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/events/143">SES San Jose</a> August 18-22 in San Jose, CA</li>
<li><a href="http://www.seomoz.org/events/142">SMX East</a> October 6-8 in New York, NY. SEOmoz members get a <strong>20% discount</strong> if they use discount code <strong>SEOmoz@SMX</strong> while registering. This discount can be applied to all access passes (full and one day) only.</li>
</ul>
<p><strong>Upcoming events:</strong></p>
<ul>
<li><a href="http://www.seomoz.org/events/143">SES San Jose</a> August 18-22 at the San Jose Convention Center in San Jose, CA</li>
<li><a href="http://www.seomoz.org/events/130">SEOmoz Expert Training Seminar</a> August 19-20 at the University of Washington in Seattle, WA </li>
</ul>
<p><strong>New additions to the SEOmoz Marketplace: <br />
</strong></p>
<p><strong></strong>Featured job postings:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/294">Search engine marketer</a> for Schipul SEM in Houston, TX</li>
<li><a href="http://www.seomoz.org/marketplace/jobs/view/295">Director of SEO/SEM</a> for MySpace(!) in San Francisco, CA. Yes, THE MySpace. Your boss will probably be Tom. Oh, and also, the job description calls for someone with a &quot;minimum of 8-10 years of prior experience in SEO/SEM,&quot; which pretty much narrows the field down to Danny Sullivan. Good luck hiring him!</li>
</ul>
<p>Featured companies:</p>
<p>United States/North America:</p>
<ul>
<li><font color="#000000"><a href="http://www.seomoz.org/marketplace/companies/view/695">Direct Online Marketing</a> in Wheeling, WV</font></li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/696">Searching Solutions</a> in Denver, CO</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/698">Galaxy Spectrum</a> in New York, NY</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/700">TMA E-Marketing</a> in Minneapolis, MN</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/705">Lightburn</a> in Milwaukee, WI</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/706">The Factory Interactive</a> in Miami, FL</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/704">Levert Marketing</a> in Hamilton, ON, Canada
    </li>
</ul>
<p>Asia:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/companies/view/701">Karmyogi Solutions</a> in Ahmedabad, India</li>
<li><a href="http://www.seomoz.org/marketplace/companies/view/703">Redon Solutions</a> in Mumbai, India</li>
</ul>
<p>Featured resumes:</p>
<p>Currently looking:</p>
<ul>
<li><a href="http://www.seomoz.org/marketplace/resumes/view/66871">Jack Kelly Garrett</a> in Atlanta, GA, is an Internet marketer who has over 15 years of experience in business development and two years of experience in directing Internet marketing. He also has experience with marketing, sales, IT, copywriting, landing page design, PPC, and more.</li>
</ul>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/5003/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/5003/0/0">No</a> </p>
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  <entry>
    <title>Headsmacking Tip #5 - Link Building through Conservation</title>
    <link rel="alternate" type="text/html" href="http://seoblogspot.com/headsmacking-tip-5-link-building-through-conservation" />
    <id>http://seoblogspot.com/headsmacking-tip-5-link-building-through-conservation</id>
    <published>2008-08-13T14:51:00-05:00</published>
    <updated>2008-08-14T07:17:31-05:00</updated>
    <author>
      <name>admin</name>
    </author>
    <summary type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around <a href="http://www.404errorpages.com/">7%</a> of all pages on the web being 404 pages (and the only way to reach them is through links), there's a lot of opportunity here.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Posted by <a href="http://www.seomoz.org/users/view/63">randfish</a></p>
<p>This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around <a href="http://www.404errorpages.com/">7%</a> of all pages on the web being 404 pages (and the only way to reach them is through links), there's a lot of opportunity here.</p>
<p>But... There's also opportunity on the domain level. Take a look at queries like&nbsp;<a href="http://search.yahoo.com/search?p=linkdomain%3Awikpedia.org+-site%3Awikpedia.org">linkdomain:wikpedia.org -site:wikpedia.org</a> - there's 600+ lost links. How about&nbsp;<a href="http://search.yahoo.com/search?p=linkdomain%3Aseomoz.com+-site%3Aseomoz.org+-site%3Aseomoz.com&amp;fr=yfp-t-501&amp;toggle=1&amp;cop=mss&amp;ei=UTF-8">links that point to seomoz.com</a> (which, thankfully, we own and redirect) - 50+ links. Or those pointing to <a href="http://search.yahoo.com/search?p=linkdomain%3Ayutube.com+-site%3Ayoutube.com">yutube.com</a>&nbsp;(300+)?</p>
<p>Simply by purchasing common misspellings, mistypings and alternative&nbsp;TLD extensions, you can earn links the easy way - by conserving them. Just grab these domains and 301 redirect them to the right site. If you're seeing a number of links point to internal pages, you'd probably want to create a 301 rule (so that misspelleddomain.com/* redirects to yourdomain.com/*). It's not a huge amount of links, but I'd venture to say that depending on the size of your domain (&amp; how hard it is to spell) and link profile, it could be anything from 0.05% - 0.1% of your links. There's probably no cheaper or easier way to add some high quality links to your site.</p>
<p>Now for the gray &amp; black hat angles&nbsp;(which <a href="http://www.seomoz.org/blog/exposing-grayblack-hat-information-what-should-seomoz-do">you asked us to disclose</a>, but which we don't recommend). Taking this advice one extra tip further, you can easily see how &amp; why domainers prize and might gain SEO value from owning misspellings/mistyped URLs and how these could potentially be leveraged against you or your competitors. Technically, it's legal to buy common misspellings of existing brands/domains, but it's not a practice we endorse. I should also mention that although I consider this gray hat, I don't see it specified in any of the webmaster guidelines, though certainly it violates their spirit.</p>
<p>BTW - My personal opinion is that when it comes to search engines, you'd probably need to own the domain ahead of time to get any SEO value from those links (or from 301&nbsp;re-directing it). Buying a domain that's never been registered before or from a domain broker simply to get its erroneous, unintentional backlink profile is likely to have virtually no value. The engines appear to do a good job of &quot;re-setting&quot; a site's link profile to near-0 when domain&nbsp;ownership changes hands.</p>
<p>
<p>Do you like this post? <a href="http://www.seomoz.org/thumbs/add/blog/4981/1/0">Yes</a> <a href="http://www.seomoz.org/thumbs/add/blog/4981/0/0">No</a> </p>
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