Small Business SEO: It's About Education and Empowerment
Posted by rishil
There has been a spate of posts recently that talk about spammy SEO agencies offering guarantees, trying to con webmasters into linking to them.

Photo Credit: http://www.flickr.com/photos/david-trattnig/262091025/
All Linkbait Is Not Created Equal: What Linkscape Reveals About Popular Content
Posted by Jane Copland
How to Use Comparative Knowledge of Links & mozRank
Posted by randfish
One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue:

Linkscape Education Series: Learn the Ins & Outs of How Linkscape Works
Posted by great scott!
Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool
Posted by randfish
After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include:
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An Index of the World Wide Web – 30 Billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape
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Linkscape – a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value.
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A Fresh Design – that gives SEOmoz a more usable, enjoyable, and consistent browsing experience
SMX China 2008 - Report From Nanjing
Posted by gillian
Last week, as the
I had a great time! I haven’t felt such excitement, vigor, and potential in a long time. SEOmoz sponsored the water bottles. Chris Sherman took a shot of me showing it off before the keynote speech.
Link Forensics: Finding Shady Links Before Taking on New Clients
Posted by willcritchlow
Branding Strategies for Your Social Media Profiles on the Web
Posted by randfish
If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're remembered across the web.
Strategies for Choosing a Name
The name you choose should be based on branding considerations, SEO and reputation management intent. Choose the name of your profile based on your carefully thought out goal for social media participation (and if you don't have one, get to work!):
Savvy Competitor Analysis and Keyword Research Your Competitors Arent Doing
First, let’s tackle competitive analysis. As an entrepreneur, you're no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm -- both why they like your rivals and why they refuse to work with you.
How It's Feasible to Manually Review All Domains
Posted by Nick Gerner
