SEO Blog Spot's mission is to accumulate the most current and effective tools and techniques for Search Engine Optimization (SEO) and explain how to implement them in terms that any webmaster can understand and apply.

Whiteboard Friday - How to Get an SEO Job

Posted by Danny Dover

 Guess who's back. Back again. Danny's back. Tell a friend. (My co-workers hate me ;-p) This week's Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my way into how I earned this job. I also do the worst impression of my life and finish with a shocking twist that I guarantee you won't see coming!

Working with Navigation in SEO [SEO Fundamentals]

Posted by richardbaxterseo

Yup, SEO Can Be A Competitive Advantage

Posted by randfish

Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." It's definitely worth a read, even if you're not at a startup.

As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn't help but want to jump into the fray with some thoughts on how the field we're in - domination of the organic search results - can be an unfair, competitive advantage for businesses that know how to wield it.

The core of Jason's post is below:

July 2010 Linkscape Update - A Pie Graph of the Web, New API Calls + More

Posted by randfish

It's that wonderful time of the month again! Linkscape, SEOmoz's web index powering our mozbar, API, Open Site Explorer, the classic Linkscape tool and many features in Labs and elsewhere pushed out new data (over the weekend) from a web crawl that ended earlier this month. There's lots of fresh info to explore on your sites, including new links and metrics, but I wanted to show off some spiffy new features, too.

First up, by popular request, we've got a calendar of Linkscape updates available on the API Wiki:

New Insights into Googlebot

Posted by rolfbroer

Google has found an intelligent way to arrange the results for a search query. But an interesting question is - where we can find that intelligence? A lot of people have conducted research into the indexing process and even more have tested ranking factors on their weight, but we wondered how smart Googlebot itself is. To make a start, we took some statements and commonly used principles and tested how Googlebot handled them. Some results are questionable and should be tested on a few hundred domains to be sure, but it can give you some ideas.

BusinessWire to Give Businesses More Ways to Increase Press Coverage

BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

BusinessWire says these microsites were developed specifically to help corporate communicators and investor relations officers house and maintain information for journalists, bloggers, investors, consumers, analysts, key influencers, etc.

Conversion Rate Lessons for Newspaper Paywalls

Posted by Tom_C

Paywalls are a hot topic online at the moment. In the UK The Times has recently put their whole site behind a pay wall and in early 2011 the New York Times is set to also go behind a pay wall. Both of these sites will join sites such as the Wall Street Journal which has been behind a paywall for some time already. For those who aren't familiar with how paywalls work this image might clear things up:

(Image credit)

Whiteboard Friday - The Biggest SEO Mistakes SEOmoz Has Ever Made

Posted by Danny Dover

 This week's Whiteboard Friday features the return of Rand (woo hoo!) and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making similar mistakes. SEO is complicated. The best we can do is practice, work hard and compare notes.

Facebook Marketing: Ultimate Guide

Posted by timsoulo

Howdy SEOmoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is.

An Inside Look at Competitors Backlinks with Open Site Explorer

Posted by fabioricotta

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