SEOBlogSpot.com

You may have gotten some good links in the past, but don't count on them helping you forever. Old links go stale in the eyes of Google.

Do you still get links to old content? Tell us why you think that is.

Google's Matt Cutts responded to a user-submitted question asking if Google removes PageRank coming from links on pages that no longer exist (for example, GeoCities pages that have been shut down). The answer to this question is unsurprisingly yes, but Cutts makes a statement within his response that may not be so obvious to everybody.

Posted by mgalecki

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

A SHORT INTRODUCTION...

We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. The architecture of a website is usually correlated with the popularity of these pages expressed by number of backlinks:

Posted by great scott!

Posted by Sam Niccolls

Google has posted a short but interesting video to its Webmaster Central YouTube channel. A user asked the question, "How many bots/spiders does Google currently have crawling the web?" and Google's Matt Cutts gave his answer.

"It's important to realize that it's not really actual robots or actual spiders out there...instead, it's banks of machines ...at Google's data centers who open up an HTTP connection and request a page and then get it back," he says. "So any bank of machines (even 50 machines) could easily be requesting a bunch of different content."

Late last year, in a conversation about the Caffeine update, Google's Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments received a lot of attention, because Google has never taken this into consideration for ranking websites in the past. The notion that they would do so riled a lot of people up, because a lot of site owners out there simply don't have incredibly fast sites. That could pose a big problem if it suddenly damages their search rankings.

Posted by randfish

I ran across this survey data eMarketer released last week and my heart sank:

This first chart looks innocent enough. It's when you look at the next one (from the same report) that things get ugly:

As a CEO, an SEO, a web marketer and a participant in social media, this drives me absolutely crazy. The very last item on the list is "conversions, ROI, etc." If your pulse isn't pounding, you might need to cut back on the pharmaceuticals.

Posted by MichaelC

Posted by randfish

Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail on why we're so bullish about the SEO software market.

Posted by great scott!